Senior product designer who builds & ships with AI.
Senior product designer at Wati by day & maker [Charlie] by night. I take the messy, half-defined problem nobody has scoped yet and turn it into something people actually want to use. I think in systems, and I'd rather prototype the answer than argue about it in a doc.
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✱ Writings
❏ Case Studies※ Big Wins with WatiTurning AI CX score into Adoption at Scale
Designed CX intelligence end to end that generated 2M+ scores in 8 weeks.
Designing Rule builder. The Automation Backbone of Wati
Most used feature, 12%+ MoM growth from day one. ~5M rules execution every month since launch
Teaching AI like a Skill, Not a feature
Lean MVP to test custom segments in campaigns
Drove AI feature discovery and activation through a progressive skill-unlock system inside the inbox.
$1.6M+ ARR and ~3% churn prevention in under 8 months
From Design Debt to Design Contract —built an AI pipeline that enforces what handoff never could
87% design parity in 21 minutes. Because handoff was never a process problem — it was a trust problem.
